MARKETERS ARE NOT SUPERHERO

I've just learned that Marketing JD is so vast right now reading from some recruitment sites.

The requirements are usually filled with "familiar with" or "experienced in" for almost everything from market research, consumer behavior, digital strategy, SEO, SEM, google analytics, product management, customer relationship, public relation, copywriting to graphic design. On top of that, a lot of the recruitment titles are less than a manager position.

Based on my analysis, I reckon that these companies either do not know what they want, or they know too well about the wide coverage of marketing professions. These may be the reasons for incredibly intimidating JD. Or, they just copy from the competitors' marketing JD? I guess this gives them a sense of security for covering what competitors are planning to do.

Or perhaps they are simply confused with what is Marketing?

As I started to think of myself as the hiring manager without knowing much about marketing, I did some research on Marketing JD templates available online. The responsibilities were described in a professional and detailed way that nobody will doubt its authenticity. This could be one of the causes.

Some companies who identify marketing as an important contribution role may face the difficulty in translating the business plan into a marketing task. It is challenging especially for small or start-up companies. Marketing responsibilities can be general or specific, therefore finding the right person could mean that the company knows some essential things about marketing.

My recommendation – talk to the marketing consultant to understand what the company needs in terms of resources scale (marketing person or agency), specialization, recruitment expenditure, etc to achieve the business goal.

#marketer #marketingjd #hiremarketer